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7 Vital Benefits of Using Natural Language Processing in Businesses

A language is a medium through which humans communicate. There are different languages spoken across the world. And each language uses an alphabet and words to represent its meaning. When people hear these words, they understand what the other person is trying to communicate. In this way, language expresses people’s thoughts and makes them communicate with one another. So, language is a form of expression. Today, computers need to understand this language to communicate better. It is called human language, and they need to comprehend it well to give better solutions. However, it is not easy to comprehend any language. Therefore, a new concept called Natural language processing (NLP) is introduced. NLP is a subset of Artificial intelligence. It helps a computer to understand human speech. For many years, commands and instructions were given to systems to do tasks. However, NLP takes the technology further as it helps systems to understand the meaning behind the words. So, NLP solutions are extensively used in businesses and brand promotions. Some of the key benefits of NLP in industries are

1. Immediate customer service

Customers come up with a lot of queries each time regarding products, processes, and services. And each of these queries has to be responded to with a good answer within a minimum amount of time. However, responding to thousands of customer requests in a short duration is almost humanely impossible. Therefore, businesses have developed Chatbots as an alternative solution. Today, chatbots provide immediate answers to customers’ questions at any time. Here, these chatbots are AI-based software that uses NLP solutions to understand and respond to customer queries. Chatbots are very helpful to companies, especially when there is a seasonal spike in demand and the firm has to engage with a larger audience.

2. Perform large scale analysis

NLP allows for sentiment analysis on all text documents, online reviews, social media data, and emails. This analysis could be done simply within minutes or some hours, usually taking some days when performed manually. So, Natural language processing provides immediate results for analytical needs.

3. Save time and money

Cost containment is a key factor in reducing expenses in any business. When costs are reduced and efficiency increases, businesses will see profit margins. NLP tools reduce customer service costs. For example, consider chatbot technology. Chatbots are actively used to engage in conversations with customers, which the firm’s employees once handled. When employees sit down at the desk, they have to be paid every day. On the other hand, the chatbot solutions will not need any expenses except for software maintenance. Also, chatbots provide 24/7 instant support. Therefore, by automating the regular and repetitive tasks, NLP helps companies to save money and time. NLP-based solutions also help free up employee time and allows them to focus on the more creative tasks that boost the company’s bottom line.

4. Understand the market

NLP helps firms understand the language of targeted customers. It provides insights into the market segmentation. When firms know their customers better, they can do things in a better manner. So, with the help of NLP, a firm can identify customer needs and understand the market.

5. Boost conversion rate

Conversion optimization is essential for marketing campaigns. And NLP solutions are good at it. NLP tools like chatbots and advanced search aspects attract visitors to the site. Make them dwell on the firm’s products and services.

6. Increase employee satisfaction

AI-based solutions do repetitive and mundane tasks in the best possible manner. Here, the NLP tools do tasks like

  • Moderating comments
  • Providing customer support
  • Classifying emails
  • Answering repetitive questions

All these automated tasks will make employees happier as they can now focus on more creative parts, increasing employee satisfaction.

7. Get real and actionable insights

Data from online reviews, surveys, and comments will be present in an unstructured format. And this unstructured data needs an extra level of analysis. Here, NLP solutions simplify the process and help firms dig into unstructured texts for real and actionable insights.

Read also: A Complete Guide to Intelligent Document Processing (IDP)

Saurav Wadhwa

Co-founder & CEO

Saurav Wadhwa is the Co-founder and CEO of MYND Integrated Solutions. Saurav spearheads the company’s strategic vision—identifying new market opportunities, unfolding product and service catalogues, and driving business expansion across multiple geographies and functions. Saurav brings expertise in business process enablement and is a seasoned expert with over two decades of experience establishing and scaling Shared Services, Process Transformation, and Automation.

Saurav’s leadership and strategy expertise are backed by extensive hands-on involvement in Finance and HR Automation, People and Business Management and Client Relationship Management. Over his career, he has played a pivotal role in accelerating the growth of more than 800 businesses across diverse industries, leveraging innovative automation solutions to streamline operations and reduce costs.

Before becoming CEO, Saurav spent nearly a decade at MYND focusing on finance and accounting outsourcing. His background includes proficiency in major ERP systems like SAP, Oracle, and Great Plains, and he has a proven track record of optimizing global finance operations for domestic and multinational corporations.

Under Saurav’s leadership, MYND Integrated Solutions maintains a forward-thinking culture—prioritizing continuous learning, fostering ethical practices, and embracing next-generation technologies such as RPA and AI-driven analytics. He is committed to strategic partnerships, long-term business development, and stakeholder transparency, ensuring that MYND remains at the forefront of the BPM industry.

A firm believer that “Leadership and Learning are indispensable to each other,” Saurav consistently seeks new ways to evolve MYND’s capabilities and empower clients with best-in-class business process solutions.

Vivek Misra

Founder & Group MD

Vivek is the founder of MYND Integrated Solutions. He is a successful entrepreneur with a strong background in Accounts and Finance. An alumnus of Modern School and Delhi University, Vivek has also undertaken prestigious courses on accountancy with Becker and Business 360 management course with Columbia Business School, US.

Vivek is currently the Founder & Group MD of MYND Integrated Solutions. With over 22 years of experience setting up shared service centres and serving leading companies in the Manufacturing, Services, Retail and Telecom industries, his strong industry focus and client relationships have quickly enabled MYND to build credibility with 500+ clients. MYND has developed a niche in Shared services in India’s Finance and Accounting (FAO) and Human Resources (HR). MYND has also taken Solutions and services to the international space, offering multi-country services on a single platform under his leadership. Vivek has been instrumental in fostering mutually beneficial partnerships with global service providers, immensely benefiting MYND.

Mynd also forayed into a niche Fintech space with the setup of the M1xchange under the auspices of the RBI licence granted to only 3 companies across India. The exchange is changing the traditional field of bill discounting by bringing the entire process online along with the participation of banks through online auctioning.

Sundeep Mohindru

Founder Director

Sundeep initiated Mynd with a small team of just five people in 2002 and has been instrumental in steering it to evolve into a knowledge management company. He has brought about substantial improvements in growth, profitability, and performance, which has helped Mynd achieve remarkable customer, employee and stakeholder satisfaction. He has been involved in creating specialized service delivery models suitable for diverse client needs and has always created a new benchmark for Mynd and its team. Under his leadership, Mynd has developed niche products and implemented them on an all India scale for superior services. Mynd has been servicing a large number of multinational companies in India through its on-shore and off-shore model.

TReDS (Trade Receivable Discounting System) has been nurtured from a concept stage by Sundeep and the Mynd team. M1xchange, Mynd Online National Exchange for Receivables was successfully launched on April 7th, 2017. While spearheading the project, Sundeep and his team have built up the TReDS platform to meet RBI guidelines and enhance the transparency for all stakeholders. This platform and related service has the capability of transforming the way the receivable finance and other supply chain finance solutions are operating currently.

Sundeep is currently focused on providing strategic direction to the company and is working towards achieving high growth for Mynd, which will help in creating the products as per customer needs and increase its top line while maintaining the bottom line. He directly involves, develops, nurtures and manages all key client relationships of Mynd. He has also successfully acquired numerous preferred partners to support Mynd’s technology-based endeavors and scale up its business.

Sundeep has been the on the Board of Directors for many renowned companies. He has played a key role in planning the entry strategy and has set up subsidiaries for many multinational companies in India. In his leadership, Mynd has seen consistent growth at the rate of 20+ % CAGR from the year 2009 onwards. This was primarily because of investing into technology and bringing platform based offering in Accounting and HR domain for the customers.